Actionable advice for parents and teachers—
based on science. 

Harnessing the IKEA Effect

How to make hard work a labor of love

A funny thing happened while I was screwing in the legs to an IKEA counter stool I bought recently: I fell in love with it.


When my husband came home, I couldn’t wait to show him my handiwork. “Isn’t it gorgeous? Don’t you just love the lines?” 


He glanced at the stool for a millisecond. “Oh sure. It’s fine.”

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Evidence-based ways to help children thrive. We continue to make enhancements, so visit again soon!

Grit Playbook

Passion and perseverance for long-term goals

Gratitude Playbook

Appreciating what you’ve been given

Self-Control Playbook

Doing what’s best despite short-term temptations

Curiosity Playbook

Wanting to know more

Purpose Playbook

Commitment to making a meaningful contribution to the world

Intellectual Humility Playbook

Recognizing the limitations of your knowledge