Character Lab is committed to protecting our users’ privacy. This Privacy Policy (the “Policy”) provides information about how we collect, store, use, and disclose information about you through the website (the “Site”) and the services available on the Site (“Services”). Student information collected through Character Lab Research Network is subject to the Character Lab Research Network Student Privacy Policy.

If you have any questions about our privacy practices, please contact us directly at

What information is collected through the Site?

Character Lab collects any information that you provide when you use the Site and Services, including when you use our web applications, sign up for a newsletter, or contact us with a question. This information may include your contact information, and information that you enter to complete a web application.

In addition, we may collect certain technical information about your use of the Site, such as:

  • Browser type, language, plug-ins, Internet domain and operating system;
  • Internet Protocol (IP) address;
  • Unique identifiers, including mobile device identification numbers, that may identify the physical location of such devices;
  • Information collected through cookies, which are small text files stored on users’ computers to save information about the use of websites, such as our web applications; and
  • Information related to your interactions with the Site, such as the type of content viewed on the Site.

How does Character Lab use and disclose information collected through the Site?

We may use this information to provide you with the products, services, or information you request; deliver communications that you request or which may be of interest to you; maintain, develop, support, improve, analyze, and troubleshoot the Site and the Services; customize the content you see when you use the Site; and when we believe in good faith it is necessary to protect the safety of users or others, or to detect, prevent, or respond to fraud, intellectual property infringement, violations of our Terms of Use, violations of law, or other misuse of the Site or Services.

Character Lab will not disclose your information to any third party except as otherwise stated in this Policy and in the following circumstances: when directed or consented to by you; to service providers who work on our behalf and will use the information in furtherance of our operations, in accordance with our privacy commitments; in response to subpoenas, court orders, legal process, or to comply with government reporting obligations pursuant to law; when we believe in good faith it is necessary to protect the safety of users or others, or to detect, prevent, or respond to fraud, intellectual property infringement, violations of our Terms of Use, violations of law, or other misuse of the Site or Services; or to service providers, advisors, potential transaction partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets in bankruptcy or otherwise. If some or all of our assets are acquired or otherwise transferred, including in bankruptcy, the acquirer will be permitted to maintain the information transferred, subject to confidentiality agreements, the terms of this Policy, and applicable law.

Character Lab may post teacher or educator testimonials, in the form of written materials or videos, reflecting a teacher or educator’s individual experiences in using the Site. If a teacher or educator testimonials includes information identifying you, Character Lab will obtain your consent prior to posting such testimonials on the Site.

The Site or Services may contain links to websites or apps, or contain integrated content (like embedded videos) provided by third parties. For example, video content on the Site may be provided by services such as Vimeo or YouTube. The information practices of those third parties may differ from ours. You should consult the privacy policies of any such third party that links from the Site or provides content that you access through the Site or Services, as we do not control and are not responsible for the information that they collect, use, or share. Because your web browser may obtain integrated content directly from third-party servers, the third parties may be able to collect information as if you had visited their websites directly.

How does Character Lab secure information collected through the Site?

We maintain safeguards designed to protect the security, privacy, confidentiality, and integrity of personally identifiable information collected through the Site against risks – such as unauthorized access or use, or unintended or inappropriate disclosure – through the use of administrative, technological, and physical safeguards appropriate to the sensitivity of the information.

Character Lab may use one or more third-party service providers (“Vendors”) to help host the services.  Each Vendor has been vetted by Character Lab with respect to the Vendor’s representations about how personally identifiable information is transmitted, stored, processed, and maintained by the Vendor.

Student Privacy Pledge

Character Lab commits to comply with all of the requirements of the K-12 School Service Provider Pledge to Safeguard Student Privacy, available at, with respect to its products and services for which it serves as a school service provider. Character Lab Research Network is a proud supporter of the Student Privacy Pledge to safeguard student privacy. For more details on the Research Network privacy policy, you can refer to the Research Network student privacy policy and FAQs.

Will Character Lab make changes to this Policy?

We will not make changes to this Policy that would give Character Lab the ability to use information collected from users through the Site in a way materially inconsistent with this Policy, without first providing prominent notice to users to allow them to choose whether to continue to use the Site in accordance with the new Policy.

Contact us

If you have any questions concerning this Policy or the Site, please contact Character Lab at or by mail at 3675 Market Street, Philadelphia, PA 19104.

Updated February 2020